Turn It Up For Change: Love Has No Limit is a campaign to promote equality through the power of music. Led by W Hotels and the Human Rights Campaign (HRC), TIUFC is about raising the volume on the battle for marriage equality in the U.S. and raising funds to support the ongoing struggle for LGBT (lesbian, gay, bisexual, and transgender) equality in all realms.

JWP brought Jennifer Hudson to the campaign and produced events with W in New York, Los Angeles, and Atlanta. The fundraising and awareness initiative kicked off with a performance by Jennifer Hudson and featured fabulous transsexuals, drag queens, and more. Attendees included Meghan McCain, Dita Von Teese, Liberty Ross, and Kelly Osbourne.